February 19, 2013 – Virginia Beach, VA - In response to the success of social advocacy reported in The Realtime Report’s statistics on successful influencer marketing programs, eSmart Tax announced the launch of their new Refer-A-Friend program for 2013 today. eSmart Tax – a leader in online tax preparation, takes on a new approach to the typical referral campaign with its social media sharing feature. This approach attempts to expand the company’s reach over its traditional e-mail referral offer and gain ground in the social world. The social media sharing feature makes it easier to spread the word about the tax preparation company’s benefits within a customer’s social groups on Facebook and on Twitter.
Through the eSmart Tax Refer-A-Friend offer, customers get $20 in gift cards to a major online retailer just for spreading the word about the site across their social networks. Customers can earn up to $60 in giftcards. As an added bonus, referred friends receive a 20% discount off their federal and state income tax preparation when they sign up for an eSmart Tax account.
Getting started is easy:
eSmart Tax fans can share the link to the site with family, friends, co-workers, and anyone else in their social groups by sending an e-mail or by posting a message to Facebook and/or Twitter.
Once registered, program participants will earn $20 in gift cards to the world’s largest online retailer of books, movies, music, games, electronics, entertainment, and more when any two of their referrals register with eSmart Tax.
“eSmart Tax customers are the center of our business,” comments Paul Walters, eSmart Tax’s Marketing Director. “Our fans are more than willing to share the great features about eSmart Tax with their family and friends. This Refer-A-Friend program is our way of giving back to fans.”
About JTH Holding, Inc.
Founded in 1997 by CEO John T. Hewitt, JTH Holding, Inc. is the parent company of Liberty Tax Service. As the fastest-growing tax preparation franchise ever, Liberty Tax Service has prepared over 10 million individual income tax returns. Liberty also offers an online tax service, eSmart Tax, which enables customers to do their own taxes wherever there’s a computer. eSmart Tax is backed by the tax professionals at Liberty Tax Service and its nationwide network of over 30,000 tax preparers, ready to offer their assistance at any time. For a more in-depth look at Liberty Tax Service, visit www.libertytax.com.